28 August 2009

IFSEC Securex



Wireless, CCTV and video is the trend says Elvey


Thinking smarter in tough times


The old adage that out of tough times emerge true opportunists could not apply better to leading electronic security distributor Elvey Security Technologies.  


This was the message the company conveyed at this year’s recent IFSEC South Africa SECUREX exhibition with its bold showcase of new products set to deliver real solutions for the South African business sectors’ growing security requirements.  And this, in spite of the global downturn.


Whilst global economic uncertainty has forced many companies to delay the release of new products and services onto the market, Jack Edery, Chief Executive Officer of Elvey Security Technologies, says Elvey has opted to take a more assertive approach to the downturn.  “We believe that in an age of turbulence new ways of thinking about and approaching issues facing business are essential.”   And adding substance to this comment was the Elvey stand – a 144m² platform showcasing a host of new products being specifically set to be launched at the exhibition.  Included were:


·                     Video Analytics from VisionPrime

·                     New HX and AX series of wireless outdoor detectors from Optex

·                     New range of A1 surveillance cameras from Samsung Electronics

·                     Alexor, the new two-way security suite from DSC


Adding further credibility to the company was the number of international suppliers who joined Elvey at its stand, including:


·                     Ahmed Saleh and Hassan Jishi from DSC, Canada

·                     Ryosuke Higo from Optex, Japan

·                     Kevin Waterhouse from VCA Technology, UK.


SureConnect launch – the new ‘wow factor’ in security


Over 250 customers and media joined CEO Jack Edery, and his team, to launch the unique SureConnect service – a new secured super highway of data communication for the South African security industry.  Utilising cellular networks and internet connections, SureConnect provides a secured routing service for electronic security signal and visual link to a range of destinations.


Whilst the launch of SureConnect may have been a highlight for Elvey during the three day exhibition, Edery was quick to point out that it wasn’t purely the company’s products that had won it favour in the marketplace.  “We spend our time developing a better understanding of our customers, looking for ways to add value and innovate, assisting our customers not only to maintain their bottom-line but also to explore new sales opportunities to increase their income.”  The birth of SureConnect, he explained, addressed precisely these criteria.


Wireless the way


The question most attendees were asking at IFSEC South Africa was what the 2009 trends in the security technology arena were indicating. Zane Greeff, Technical Director of Elvey was confident in his response: “In terms of intrusion detection, wireless technology is no doubt the focus from 2009 onwards. Wireless intrusion detection systems have become more reliable than ever before and with the use of wireless technology installers can cut their installation time by half.  This translates to more installations completed each day, and ultimately more installations means revenue in your pocket. In addition, the maintenance and fault detection in a wireless system is much quicker than that of a hardwired system.  As a result, installers can service more systems with the double benefit of cutting their labour costs.”


CCTV and video stealing the limelight


Greeff also confirmed the vital role that CCTV and video surveillance has come to play on today’s security agendas.  “As for CCTV, the use of video analytic with CCTV surveillance over IP (Internet Protocol) will attract most of the limelight” he said. “The development of video analytic has become more sophisticated than ever before offering the latest in artificial intelligence performing the task of surveillance monitoring.”


IFSEC South Africa Securex attracted some 5500 visitors, and is the only security-related trade exhibition in South Africa, showcasing 200 exhibitors from both overseas and locally.


Elvey Marketing